How to activate your wellness audience
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How to activate your wellness audience

Wellness tourism—growing steadily since the early 2010s—is projected to become a $919 billion market by 2022. In the meantime, the wellness tour and experience space continues to evolve beyond its typecast of spa and yoga retreats and, in the process, is becoming an unexpected solution for overtourism (since wellness retreats often take place in areas that are more…