Turning video into revenue
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Turning video into revenue

Hours of engagement Video continues to surge in popularity and importance in marketing, especially when it comes to closing the deal. In 2020, 92% of marketers say that video is an important part of their marketing strategy, up from 78% in 2015. Eighty-eight percent of marketers say that video provides them with positive ROI. In 2015 that…

What does summer travel look like?
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What does summer travel look like?

We are ready to go When travel shut down it was like the rug was ripped out from under us. In fact, right before everything closed down in March, the TSA reported that we were at more than 2 million travelers passing through airport checkpoints a day. At our lowest point in April, that number plummeted to…

How to activate your wellness audience
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How to activate your wellness audience

Wellness tourism—growing steadily since the early 2010s—is projected to become a $919 billion market by 2022. In the meantime, the wellness tour and experience space continues to evolve beyond its typecast of spa and yoga retreats and, in the process, is becoming an unexpected solution for overtourism (since wellness retreats often take place in areas that are more…

5 #QuarantineDream experiences in New York City
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5 #QuarantineDream experiences in New York City

Even in this extended moment of quarantine (the curve is flatter, now what?), travel experiences continue to drive wanderlust and future plans on social media, in news and writing, and on our TV screens. When the world opens again, travelers will be looking to not only book future trips, but to book immediate experiences in their own cities.…

Is it sustainable or is it greenwashing?
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Is it sustainable or is it greenwashing?

Skift’s travel conference in New York brought forward a group of women leaders who are working to make sustainable travel the norm, not the ideal, with solution-based plans for action. These include promoting inclusive economic and educational growth opportunities through policy change and launching meaningful partnerships between hotels and community organizations. While these industry leaders are taking…