Hours of engagement Video continues to surge in popularity and importance in marketing, especially when it comes to closing the deal. In 2020, 92% of marketers say that video is an important part of their marketing strategy, up from 78% in 2015. Eighty-eight percent of marketers say that video provides them with positive ROI. In 2015 that…
Category: RAD
What does summer travel look like?
We are ready to go When travel shut down it was like the rug was ripped out from under us. In fact, right before everything closed down in March, the TSA reported that we were at more than 2 million travelers passing through airport checkpoints a day. At our lowest point in April, that number plummeted to…
Can travel support Black Lives Matter?
How you can take action Ready to get involved in the Black Lives Matter movement? You may be overwhelmed with how and where to begin. Fortunately, there are many easy ways to show your support. The best way is to start with education — educate yourself and those around you. Start by reading the many books…
Can travel survive the coronavirus?
The coronavirus effect There’s no question that the travel story shaping 2020 is coronavirus, a global pandemic that has brought the travel industry’s gears to a grinding halt. The virus’s spread has put virtual walls around China, emptied Italy’s most-traveled piazzas, and stimulated flight paranoia and border closings that haven’t been as measurable since 9/11. Hospitality brands and…