Hours of engagement Video continues to surge in popularity and importance in marketing, especially when it comes to closing the deal. In 2020, 92% of marketers say that video is an important part of their marketing strategy, up from 78% in 2015. Eighty-eight percent of marketers say that video provides them with positive ROI. In 2015 that…
Tag: travel
What does summer travel look like?
We are ready to go When travel shut down it was like the rug was ripped out from under us. In fact, right before everything closed down in March, the TSA reported that we were at more than 2 million travelers passing through airport checkpoints a day. At our lowest point in April, that number plummeted to…
5 #QuarantineDream experiences in New York City
Even in this extended moment of quarantine (the curve is flatter, now what?), travel experiences continue to drive wanderlust and future plans on social media, in news and writing, and on our TV screens. When the world opens again, travelers will be looking to not only book future trips, but to book immediate experiences in their own cities.…
How the experience market is adapting to a pandemic
The steady spread of the novel coronavirus (legal name: COVID-19) across the U.S. has incited a countrywide self-quarantine effort to flatten the curve and lessen the virus’s lifespan, which is already predicted to extend into summer. The saving grace right now? Besides Netflix’s Tiger King, experiences are the wellness resource and social lifeline we need. Virtual eperiences are growing rapidly across social media and video…
Why travel should invest in diversity—now
Travel industries are still overwhelming driven by white cisgender males. But why? Women and people of color have made small advances, but a 2019 McKinsey and LeanIn study notes that there are still only 3 women for every 10 men at the C-Suite/SVP level in travel. One issue is funding, which women and entrepreneurs of color don’t often have…
Can travel survive the coronavirus?
The coronavirus effect There’s no question that the travel story shaping 2020 is coronavirus, a global pandemic that has brought the travel industry’s gears to a grinding halt. The virus’s spread has put virtual walls around China, emptied Italy’s most-traveled piazzas, and stimulated flight paranoia and border closings that haven’t been as measurable since 9/11. Hospitality brands and…